Believe or not, last October 8th,
the Dr. Oz Show delivered an episode that severely impacted the lives of many
people as he talked about one of the most important topics in this century:
Artificial Sweeteners.
He started off by saying:
“Today I am talking about the choices
you make every single day in your desire to get healthy. You cut out the butter
and you cut out the sugar and you use healthy substitutes instead. Today I have
brand new information. These butter and sugar alternatives may be linked to
cancer, weight gain and even Alzheimer’s. Are you at risk?
Today you’ll get answers.”
These truly effective words catch the
audience’s attention and engage them to keep watching that segment.
But first of all, why should we trust
Dr. Oz?
He is a well-known doctor, who
graduated from one of the most prestigious universities in USA, Harvard
University. He received his MBA degree from the University of Pennsylvania School
of Medicine and was awarded the Captain’s Athletic Award in College for
leadership having been class president and student body president during
medical school.
After watching the episode online from doctoroz.com, I happened to look at the comments
from Facebook left below the video, and realized that this video has reached
the top 10 most commented videos.
In
addition to compliments about Dr. Oz’s work, the comments in the video included
questions concerning specific problems related with artificial sweeteners and
daily consumption as well as the use of Stevia, since it was the main substance
talked about in that section.
Dr. Oz specialty is general medicine, however to be more
helpful to the audience he has special guests like in todays show, dietician,
Ashley Koff, who participated as a topic consultant; her purpose consisted of
helping educate people on the effects of Artificial Sweeteners and she
suggested Stevia as the natural sweetener replacement. She also answered
questions from an invited guest who talked about her own health problems
regarding the consumptions of these chemicals.
The show’s incorporation of getting free consultation from a
specialized doctor as well as the sharing of specific problems happens to make
the show the most successful one on Mondays at 2 p.m.
This schedule makes it beneficial for the transmission of
knowledge because it corresponds to the timing where mothers happen to be free
after lunch and begin to watch TV. Thanks to their free time, this creates an
effect because mothers are able to retain the information and then use it for
the benefit of her family.
The idea of contacting people who suffer from diseases
talked during the show and making them share their pains in public is very
effective. The best help Dr. Oz Show can do is raise awareness, not only for
the audience watching but also for the guests that come to the show to share
their story. The best way to stop the problem is by acquiring greater knowledge
on the illness.
Thanks to the fact that this show is televised it is able to
reach a far greater amount of viewers than other medias. This creates two
effects, which would be less expenditure of money from the viewers and a better
transmission of knowledge.
The “Hands-on-Activities” and
animations become great tools used during the program; they create a greater
impact on the audience in the studio.
The “Hands-on-Activities” help transmit the
idea of self-awareness of the problem in order to treat or cure it. This helps
because once the root cause of the problem is known, and then precaution
actions can take place to make the person take care of their body in order to
cure their problem and not to experience any pain.
Dr. Oz makes use of animations in order to explain the disease to the
guests who are dealing with it in an easier way. Normally, when doctors
explain the disease in their own jargon, it is very difficult to comprehend.
I encountered a similar experience last year. One day, all
of a sudden I woke up with a pain in my right eye and I thought that I hit
myself during my sleep. As time progressed the pain grew stronger every time I
would touch it. I decided to venture to the doctor. While I was there he
examined my eye and told me I had a Stye, since I’ve never experienced one
before I didn’t know what it was.
While the doctor explained what it was, I zoned out. He was
using technical terms to describe the infection as well as the treatment for
it. I didn’t understand what he was saying, so when he said to just pour some
drop into my eye, that’s what I took from it. As if my luck wasn’t bad enough,
I got another Stye infection. Due to the fact that I zoned out while the doctor
was speaking I had to go back again to his office and get another explanation.
After that happened, I started to learn about my infection for future
precautions.
Have you ever gone through this moment in your life?
Going back to the Artificial Sweeteners’ episode, I can
personally say that this fragment had an impact on me; I suffer from high sugar
in my blood, so I could relate to what Dr. Oz was saying. I was able to
understand the problems that arise from the consumption of artificial sweetener
and the effect they can have on my body and health in the long run.
Can you relate to the problem of consuming
Artificial Sweeteners?
I can
honestly say that Dr. Oz has helped me in many of the problems I have
experienced, as I am pretty sure it has helped many Americans. Thanks to media,
dedicated people like Dr. Oz can expand their own support to communities and
societies because they can share some knowledge at a much quicker pace. And that
is what growth and evolution is all about.
